I honestly had to read that title twice to understand they were saying they need the franchise to live on, not that they wanted to “keep Katniss alive within the Games” as a theme park. (But they would/will if they built the park anyway, I all but guarantee it.)
BUT WAIT, THERE’S MORE
Execution, however, could be difficult. Building a great roller coaster takes a different skill set than creating something thrilling for the cinema. Disney, it should be noted, is a resort company first and a moviemaker second. In the past five years, it collected 30 percent of its revenue in its parks vs. 15 percent via its film studio. The parks were more profitable, too, with an operating margin of 14 percent vs. 12 percent in the movie division.
Of course, the real money is in merchandise. Disney realizes a 22 percent profit margin on its consumer products. As Lions Gate looks at theme parks, the lesson is clear: Go heavy on theHunger Gamesgift shops.
Hear that, kids? It’s all about them gift shops. I’ll just let you ruminate on that for a moment.